Adjacency requires you to abandon the myth of the clean narrative and embrace the reality of complexity.
Try this instead:
Stop explaining yourself to people who need you to be singular.
Your multi-dimensional reality doesn't need to be justified. Some people will get it. Many won't. That's not your problem to solve.
Protect the margins.
The adjacent work happens in the spaces between. Guard those edges fiercely. Don't let the main thing colonise every hour. The future needs room to breathe.
Let one identity resource the other.
Your "day job" might fund your creative work. Your creative work might feed your strategic thinking. Stop seeing them as competing, see them as symbiotic.
Track the shift, not the rupture.
Transformation rarely announces itself clearly. Notice when your energy is moving. Notice when what was central starts feeling peripheral. Notice when the adjacent work starts demanding more of you. The shift is already happening before you name it.
Trust the overlap.
The most interesting innovations happen at intersections. Your ability to hold multiple domains simultaneously isn't confusion, it's your competitive advantage.
🔍 Deepen The Inquiry
- Seth Godin – "The Dip"
On knowing when to quit and when to push through, but also on the strategic value of straddling before you leap.
- Herminia Ibarra – "Working Identity"
Research on how people actually change careers (spoiler: not through planning and leaping, but through experimentation and adjacency).
- My previous piece: "When Legibility Becomes a Cage" (Issue 52)
On why making yourself understandable to systems that demand singular narratives might be costing you your evolution.
🚶♀️This Weeks Worthy Move
Name your adjacency.
Where are you building something next to (not instead of) what you're currently doing?
Write it down. No business plan needed. No five-year projection. Just name it:
"I am [current identity] and I am also becoming [adjacent identity]."
Then this week, do one thing, even something small, that feeds the adjacent work:
- Spend 30 minutes on the side project
- Have one conversation in the new domain
- Read one thing that belongs to the future, not the present
- Make one small decision from the emerging identity
The moment you're waiting for might never arrive. Start now.
🌙 WISDOM WHISPERER
I am large, I contain multitudes.
Walt Whitman
Why this whisper? Because the pressure to be singular, legible, and consistent is a cage. Your capacity to hold contradictions, inhabit multiple identities, and build across domains simultaneously isn't confusion, it's wholeness. Adjacency honours the truth that you are always more than one thing. You don't have to choose. You just have to give yourself permission to be large enough to contain it all.